The team at Showcall successfully planned and produced the dedication events for the George W. Bush Presidential Center. The official dedication ceremony of the George W. Bush Presidential Center featured a rare public appearance by five US Presidents, presidential families, world leaders and luminaries from the Bush Administration. The dedication event was followed by the Lighting of Freedom Hall that evening, which highlighted Freedom Hall through a theatrical lighting and pyrotechnics show.

Showcall provided a broad variety of event production services as the overall producer, including event planning and management, design, host broadcast, web-streaming, pyrotechnics, broadcast & theatrical lighting, stage management, audio visual reinforcement, staging, scenic, perimeter security elements, media logistics support, credentialing, VIP advance and guest experience support.